Search Info On BlackBerries
By Alex Speirs
Google clearly knows a good thing when it sees it and it was definitely onto a winner when it signed up to acquire AdMob stocks worth a reported $750 million back in 2009. It was a deal that was set to be an industry game-changer in the world of mobile advertising but what does Google's purchase of AdMob actually mean for mobile marketing?
Mobile marketing has enjoyed a meteoric rise in growth over the past few years. As Mike Wehrs says, when referring to the AdMob acquisition, "We've been talking about the awesome opportunity that mobile marketing brings to the world...some people understand that, and this deal shows that the largest and best-known advertising company-Google-understands the awesomeness of the opportunity, and they understand where this is going".
AdMob is one of the leading and largest mobile ad networks for brands such as Ford, Coca-Cola, Land Rover, MTV, Toshiba , to name but a few, which run on publisher sites such as CBS. These ads run on iPhone sites and apps as well as those based upon Google's own Android platform. AdMob describes itself as "the primary monetization and acquisition partner for thousands of companies". Google had a vision when it took AdMob under its umbrella and that was to enhance its own expertise and technology within the world of mobile advertising which in turn would give advertisers and publishers more options and that is exactly what it is achieving to date.
Noah Elkin, senior analyst at eMarketer, New York said that "Google's acquisition of AdMob obviously gives a lot of legitimacy to mobile marketing in general and mobile display advertising specifically." What he also said was that by financing this, Google would effectively speed things up in the mobile marketing industry. As we see in 2011, it has been a very successful acquisition to date and the future of mobile marketing is looking very bright.
No matter what size your business, mobile marketing can work for you and if you haven't yet taken a look at the future of marketing through mobile, take a closer look at txt2get.com today. It really is super-exciting and remember that Google doesn't get involved in anything it doesn't think will work, so that should silence any doubters! Google understands its value and so should you.
Mobile marketing has enjoyed a meteoric rise in growth over the past few years. As Mike Wehrs says, when referring to the AdMob acquisition, "We've been talking about the awesome opportunity that mobile marketing brings to the world...some people understand that, and this deal shows that the largest and best-known advertising company-Google-understands the awesomeness of the opportunity, and they understand where this is going".
AdMob is one of the leading and largest mobile ad networks for brands such as Ford, Coca-Cola, Land Rover, MTV, Toshiba , to name but a few, which run on publisher sites such as CBS. These ads run on iPhone sites and apps as well as those based upon Google's own Android platform. AdMob describes itself as "the primary monetization and acquisition partner for thousands of companies". Google had a vision when it took AdMob under its umbrella and that was to enhance its own expertise and technology within the world of mobile advertising which in turn would give advertisers and publishers more options and that is exactly what it is achieving to date.
Noah Elkin, senior analyst at eMarketer, New York said that "Google's acquisition of AdMob obviously gives a lot of legitimacy to mobile marketing in general and mobile display advertising specifically." What he also said was that by financing this, Google would effectively speed things up in the mobile marketing industry. As we see in 2011, it has been a very successful acquisition to date and the future of mobile marketing is looking very bright.
No matter what size your business, mobile marketing can work for you and if you haven't yet taken a look at the future of marketing through mobile, take a closer look at txt2get.com today. It really is super-exciting and remember that Google doesn't get involved in anything it doesn't think will work, so that should silence any doubters! Google understands its value and so should you.
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Want to find out more about mobile marketing, then visit www.txt2get.com on how to choose the best solution for your needs.
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