Search Info On BlackBerries
By Emma Rose Smith
SMS mobile marketing might have a reputation for being the most basic level of mobile marketing. But when we view luxury automaker Jaguar's recent success with SMS mobile marketing, we see that basic can definitely mean quality.
Jaguar offered test drives and promoted their 2011 Jaguar XJ model using SMS mobile marketing (Luxury Daily: http://www.luxurydaily.com/jaguar-taps-sms-for-test-drive-offer/). Jaguar's advertisements encouraged customers to SMS 'JAGUAR' to the shortcode 524 827, using a mobile marketing call-to-action. In reply to their SMS, customers received a reply text which contained a link to Jaguar's mobile Web page.
SMS mobile marketing made it as easy as possible for customers to view Jaguar's mobile Web site and its information and videos. This was due to the Web site link being sent directly to the mobile phones of customers via SMS. Accessibility has always been a unique strength of SMS mobile marketing, but in the past, a lot of SMS mobile marketing was for low-quality products targeted at the average consumer. Jaguar's mobile marketing demonstrates that luxury products can use SMS mobile marketing too.
"Many luxury brand customers lead on-the-go, connected lives that put the mobile device within a few feet of them wherever they travel," said Jeff Hasen, chief marketing officer of Hipcricket (a US/Mexican mobile marketing company). "Also, because the price of goods and services is higher, affluent mobile subscribers often want to go further than a traditional ad."
Mobile marketing is any kind of marketing on or with a mobile device. SMS mobile marketing allows customers to respond to advertisements via SMS, thus increasing the accessibility of advertisements. In the past, SMS mobile marketing has typically increased ad response levels by 2-3 times (see http://cms.txt2get.com).
SMS mobile marketing also brings accountability to advertising, because organisations can view the exact number of responses and the time and date they came in. This means that advertising effectiveness can be measured exactly for the first time. So while Jaguar may not have to consider tight budgets, SMS mobile marketing is a strategic investment for many SMEs who want an exact measurement on their ROI.
Jaguar offered test drives and promoted their 2011 Jaguar XJ model using SMS mobile marketing (Luxury Daily: http://www.luxurydaily.com/jaguar-taps-sms-for-test-drive-offer/). Jaguar's advertisements encouraged customers to SMS 'JAGUAR' to the shortcode 524 827, using a mobile marketing call-to-action. In reply to their SMS, customers received a reply text which contained a link to Jaguar's mobile Web page.
SMS mobile marketing made it as easy as possible for customers to view Jaguar's mobile Web site and its information and videos. This was due to the Web site link being sent directly to the mobile phones of customers via SMS. Accessibility has always been a unique strength of SMS mobile marketing, but in the past, a lot of SMS mobile marketing was for low-quality products targeted at the average consumer. Jaguar's mobile marketing demonstrates that luxury products can use SMS mobile marketing too.
"Many luxury brand customers lead on-the-go, connected lives that put the mobile device within a few feet of them wherever they travel," said Jeff Hasen, chief marketing officer of Hipcricket (a US/Mexican mobile marketing company). "Also, because the price of goods and services is higher, affluent mobile subscribers often want to go further than a traditional ad."
Mobile marketing is any kind of marketing on or with a mobile device. SMS mobile marketing allows customers to respond to advertisements via SMS, thus increasing the accessibility of advertisements. In the past, SMS mobile marketing has typically increased ad response levels by 2-3 times (see http://cms.txt2get.com).
SMS mobile marketing also brings accountability to advertising, because organisations can view the exact number of responses and the time and date they came in. This means that advertising effectiveness can be measured exactly for the first time. So while Jaguar may not have to consider tight budgets, SMS mobile marketing is a strategic investment for many SMEs who want an exact measurement on their ROI.
About the Author:
This article was written by Emma Smith of TXT2GET, a global leader in SMS mobile marketing for SMEs. For more industry trends and free campaign information, visit the mobile marketing website and click on the TXT2GET blog.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment