Search Info On BlackBerries
By Alex Speirs
Smartphone sales are growing exponentially with half of Americans expected to own one by the end of 2011. Overall, mobile handset devices sales are increasing steadily too.
Sprinkle a little HTML5 into that recipe and the result is seemingly limitless possibilities for what the mobile Internet is capable of. Marketers in the know are already utilizing the mobile Internet to realize maximum brand reach and ultimately drive sales and growing business beyond their dreams. Let's take a look at some of the ways of maximizing reach and sales through the mobile Internet.
The numbers of users accessing the Internet via their mobile is showing huge growth so for most brands and retailers, it is vital to launch a mobile-optimized Web site; one featuring device detection so that it is compatible with most devices.
Brands also need to build a good Mobile Web Identity. Vitally important is a site which loads quickly or consumers could be lost in the down time. The site needs to look good on all devices and operating systems whether you are using static display banners of rich-media displays. Remember - brands need to get their message across at top speed in an attention-grabbing way so as to elicit an immediate response that is just a quick tap away. That simple, clear call-to-action is paramount!
A mobile website can be accessible via so many devices with developers working on creating an HTML5-based Web experience which will support such a range too. HTML5 provides for rich-media content which is what a lot of advertisers are now looking for too. What advertisers are looking for is to constantly and consistently expand their reach and the mobile Web, along with applications for smartphones and tablets allow them to do this.
This article only seeks to scratch the surface of this very exciting time in mobile marketing per se. But in closing, if you are still not quite convinced, this quote says it all very succinctly "Mobile is a conduit for driving more focused engagement with consumers and, in turn, consumers are responding with greater intent." Find out more about how your business can maximize its reach and sales.
Sprinkle a little HTML5 into that recipe and the result is seemingly limitless possibilities for what the mobile Internet is capable of. Marketers in the know are already utilizing the mobile Internet to realize maximum brand reach and ultimately drive sales and growing business beyond their dreams. Let's take a look at some of the ways of maximizing reach and sales through the mobile Internet.
The numbers of users accessing the Internet via their mobile is showing huge growth so for most brands and retailers, it is vital to launch a mobile-optimized Web site; one featuring device detection so that it is compatible with most devices.
Brands also need to build a good Mobile Web Identity. Vitally important is a site which loads quickly or consumers could be lost in the down time. The site needs to look good on all devices and operating systems whether you are using static display banners of rich-media displays. Remember - brands need to get their message across at top speed in an attention-grabbing way so as to elicit an immediate response that is just a quick tap away. That simple, clear call-to-action is paramount!
A mobile website can be accessible via so many devices with developers working on creating an HTML5-based Web experience which will support such a range too. HTML5 provides for rich-media content which is what a lot of advertisers are now looking for too. What advertisers are looking for is to constantly and consistently expand their reach and the mobile Web, along with applications for smartphones and tablets allow them to do this.
This article only seeks to scratch the surface of this very exciting time in mobile marketing per se. But in closing, if you are still not quite convinced, this quote says it all very succinctly "Mobile is a conduit for driving more focused engagement with consumers and, in turn, consumers are responding with greater intent." Find out more about how your business can maximize its reach and sales.
About the Author:
This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business' advertising.
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