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Mobile Web Presence: The Future is Mobile

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By Maggie Kellett


You may be reading this article on your mobile phone, and the truth is you're not alone.
It is incredible to think that 4 billion mobile phones are currently in use and even more astonishing that over one billion are web-capable smartphones (DigitalDailyBlog). People worldwide access mobile sites daily in search of every product and service imaginable. For companies that have yet to establish a mobile presence, it's time they should rethink mobile.

For businesses of all scope looking to stay relevant, mobile website presence is essential. Accessing mobile sites have become so quick and efficient to consumers that the Gartner Research Firm predicts more people will access the internet from their mobile phones than PC's by 2013. With the wealth of consumers available on mobile phones, businesses have an advantage. Mobile website platforms can create easily managed websites in minutes taking mobile marketing to a new extreme.

Current mobile marketing trends place mobile phones as the backbone of any future campaign as mobile usage hits all time highs. With new and exciting marketing techniques available such SMS/MMS campaigning, businesses are eager to implement mobile tactics, and they have seen dramatic results. Mobile coupons are redeemed 10x the rate of traditional coupons (SiteWire). Mobile messages as well as mobile coupons pose a convenient option to entice local or global consumers, and we expect to see more of it in the near future.

Current mobile marketing trends place mobile phones as the backbone of any future campaign as mobile usage hits all time highs. With new and exciting mobile marketing techniques available such SMS/MMS campaigning, businesses are eager to implement mobile tactics, and they have seen dramatic results. Mobile coupons are redeemed 10x the rate of traditional coupons (SiteWire). Mobile messages as well as mobile coupons pose a convenient option to entice local or global consumers, and we expect to see more of it in the near future.

Mobile site views have continued to skyrocket as web-capable smartphones maintain their global market presence. According to Motally Mobile Statistics, "if you divide the world into seven regions...80% of mobile sites get traffic from at least three regions outside their own." The international audience has gone mobile and they're not alone. Businesses of all size and reach have seen dramatic results. The Digital Buzz Blog found that half of all local searches are done through a mobile phone. Whether your business caters to local or global demands, mobile presence is vital. Don't wait for the mobile revolution to pass you by.




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