Search Info On BlackBerries
By Alex Speirs
In this age of mobile technology, 1 in 2 of Americans is expected to own a smartphone by the end of 2011. Add in the huge sales of tablets and it is easy to see why mobile is fast becoming a very effective medium in today's world of advertising. With smartphone sales expected to overshadow those of PC sales in 2012, clever businesses are now working towards incorporating and integrating mobile into their marketing plans and strategy, whatever the size of their company and irrespective of their target audience of demographic. So why not take a closer look at why mobile is the most effective medium when it comes to dialogue with consumers?
First of all, factor in how cost-effective mobile marketing is; open to almost any size of business at a fraction of the cost of traditional advertising. Secondly, mobile marketing is cross-channel friendly, making it incredibly versatile in its application. Thirdly, it is personal and it quickly establishes a two-way dialogue with those consumers, allowing for prompt consumer response. Mobiles are a part of how we run our day-to-day lives, they are a tool for both working and personal lives and how we organize our busy lives - an extension of self, if you will from which we can communicate and be communicated to. Most consumers are very open to the style in which mobile marketing and advertising works. This is the age of digital technology and there is huge potential for mobile commerce.
Consumers use their mobile devices to connect, communicate and interact, not just with friends and family or even with business colleagues, but with retailers and businesses. According to statistics 36% of consumers indicating that they intend to engage in shopping activities from their mobile device. That leaves another 64% of the market to explore and engage with. Many smartphone users are already accessing information about prices and reviews via their devices and are especially accepting of push content in the form of coupons, deals, location-based offers and promotions; such is the greater openness by consumers to receive this form of marketing today.
It is all about communicating in 'real-time', about immediacy, about that personal interaction at appropriate times with your target consumer. It is Text messaging, not apps, which reaches the widest range of consumers and it is not just the technology of SMS in itself but it is what SMS enables in the overall marketing objective. Knowing what SMS marketing offers and all about its many opt-in methods is key to success; all of which should be activated, including email, Web site, point of sale promotions and social networking pages.
We have just scratched the surface of the potential of mobile marketing within this article, so if you haven't yet added mobile marketing into your advertising strategy, now is the perfect time. Find out more - take a closer look at what it can do to enhance your business.
First of all, factor in how cost-effective mobile marketing is; open to almost any size of business at a fraction of the cost of traditional advertising. Secondly, mobile marketing is cross-channel friendly, making it incredibly versatile in its application. Thirdly, it is personal and it quickly establishes a two-way dialogue with those consumers, allowing for prompt consumer response. Mobiles are a part of how we run our day-to-day lives, they are a tool for both working and personal lives and how we organize our busy lives - an extension of self, if you will from which we can communicate and be communicated to. Most consumers are very open to the style in which mobile marketing and advertising works. This is the age of digital technology and there is huge potential for mobile commerce.
Consumers use their mobile devices to connect, communicate and interact, not just with friends and family or even with business colleagues, but with retailers and businesses. According to statistics 36% of consumers indicating that they intend to engage in shopping activities from their mobile device. That leaves another 64% of the market to explore and engage with. Many smartphone users are already accessing information about prices and reviews via their devices and are especially accepting of push content in the form of coupons, deals, location-based offers and promotions; such is the greater openness by consumers to receive this form of marketing today.
It is all about communicating in 'real-time', about immediacy, about that personal interaction at appropriate times with your target consumer. It is Text messaging, not apps, which reaches the widest range of consumers and it is not just the technology of SMS in itself but it is what SMS enables in the overall marketing objective. Knowing what SMS marketing offers and all about its many opt-in methods is key to success; all of which should be activated, including email, Web site, point of sale promotions and social networking pages.
We have just scratched the surface of the potential of mobile marketing within this article, so if you haven't yet added mobile marketing into your advertising strategy, now is the perfect time. Find out more - take a closer look at what it can do to enhance your business.
About the Author:
This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business' advertising.
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