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Restaurant Basics in Text Marketing

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By Ethan Revine


I am by no means one to jump on the latest craze but text message marketing is here to stay. If you are a restaurant owner then this is the essential tool to help you build and connect directly with your clientele. It almost certainly needs no mentioning that just about every human being in the U.S. owns a cellular phone. And seeing as nearly all are on there texting away it is probably time to start your text message marketing campaign today.

The ability to text message your patrons in real time right to their cellular phone puts mobile marketing above any other marketing method. You can send out your message right before the lunch or the busy dinner rush immediately. What else enables you to be immediately in front of your customers' eyes right when they are trying to choose where to eat?

Use the power of mobile marketing to spread the word about your advertisements and coupons. Easily offer a percent off with a coupon-code or let them know about today's specials. Now your diners don't have to care about forgetting the coupon since they always have their mobile phones. Now they just have to present their phone to their attendant to get the discount.

How about the time and manpower you can save by having regulars text in their "pick-up" orders right into your computer system. Now your telephone lines remain available and order miscommunication stays at a minimum. Once in your computer system the order can go quickly to your kitchen staff.

It is also a wonderful way to keep your daily regulars and extra special customers up to date. Easily build a "loyal diner club" giving out exclusive deals to your loyal regulars and letting them realize how much you value them. It's the regular customers that truly keep you open and running.

We haven't even touched on ways you can use it "in house" with personnel notifications. Immediately send messages regarding the weekly schedule or shift updates. Or if there is a very last moment change and someone calls in sick you can easily text the entire team that you need someone to cover the available shit. Send it to all your employees with one text. If you truly want to take it to the next level your employees can even reply back confirmation to pickup the shit and have it immediately fill in your computerized schedule.

With ease you can integrate your new text marketing campaigns completely into your current marketing. Easily put in a new call-to-action requiring customers to text in to be added to your list. Then attach it to your radio, print or television marketing. Now you can evaluate the response and effectiveness of your already established marketing campaigns.

How about that exclusive deal you offer to the birthday boy or girl. Let your mobile marketing campaign handle the particulars. It will text out a special voucher to any customer who has a birthday that day. Now you do not have to lose sleep about it and the patron feels remembered and important.

As you can see text message marketing is not only the future of advertising but it is the present. In seconds you can setup a mobile marketing campaign and get diners joining your text list today. And since texting has become so cheap now with unlimited messaging plans, I can't find one reason not to begin today.




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