Search Info On BlackBerries
By Sam Hallahan
Mobile has undoubtedly taken advertising, shopping, gaming and general day to day life into a whole new age. It offers convenience, immediacy and a whole range of services and features all available from almost anywhere at any time. However, whilst many of us only see the positives and conveniences mobile has to offer, there is a persistent challenge facing mobile developers that is becoming an ever increasing issue for the evolution of mobile, "Mobile Fragmentation."
For many successful mobile players as well as entrepreneurs and start-ups, mobile fragmentation is a serious challenge. As Richard Wong (Venture Capitalist with Accel Partners, an investor in AdMob, GetJar and SunRun) says "There is an alphabet soup of protocols, standards, and regional differences by country which can be daunting for any entrepreneur." Mr. Wong goes on to highlight the issue of mobile fragmentation by saying, "Just look at the range of technologies on handset platforms alone, from iPhone to Android to Blackberry." In both cases, Mr. Wong has established that the issue of mobile fragmentation centres on the wide range of needs and specifications of mobile protocols, and mobile devices used around the world in mobile marketing.
This fragmentation poses a serious issue then. To design and develop applications specific to each of the major platforms and devices around the world is highly inefficient cost wise in both the short term and the long term, especially when we consider that developers would have to provide software updates for the application on each device. Hardware diversities, Software diversities, User Preference diversities, Implementation diversities, and Environment diversities all contribute to a long list of aspects that developers encounter when designing an application for mobile and for the various platforms and devices.
From this brief account of examples alone, it is possible to see the extent to which mobile fragmentation is an issue for mobile. However, there has been speculation that there is a "magic bullet" will make the entire process much simpler. Many development and design teams believe there is potential for a unifying technology that will make de-fragmentation possible. On the flipside however, there is a strong argument not only denying the possibility of this unifying technology, but also that mobile fragmentation is even detrimental to mobile. These people argue that the existing diversities in mobile are a result of healthy competition and corporation's acknowledgment of the diverse preferences of their users.
Mobile fragmentation is most certainly a significant hurdle in the development and design process of mobile then. It possesses a seemingly never-ending range of diversities that make a single and functional application for all major mobile devices and platforms impossible. However, with the debate about whether or not it is in fact a detriment to the evolution of mobile as whole still raging, only time will tell if the "magic bullet" myth is in fact a myth, or if it is a holy grail waiting to bring mobile into a new age.
For many successful mobile players as well as entrepreneurs and start-ups, mobile fragmentation is a serious challenge. As Richard Wong (Venture Capitalist with Accel Partners, an investor in AdMob, GetJar and SunRun) says "There is an alphabet soup of protocols, standards, and regional differences by country which can be daunting for any entrepreneur." Mr. Wong goes on to highlight the issue of mobile fragmentation by saying, "Just look at the range of technologies on handset platforms alone, from iPhone to Android to Blackberry." In both cases, Mr. Wong has established that the issue of mobile fragmentation centres on the wide range of needs and specifications of mobile protocols, and mobile devices used around the world in mobile marketing.
This fragmentation poses a serious issue then. To design and develop applications specific to each of the major platforms and devices around the world is highly inefficient cost wise in both the short term and the long term, especially when we consider that developers would have to provide software updates for the application on each device. Hardware diversities, Software diversities, User Preference diversities, Implementation diversities, and Environment diversities all contribute to a long list of aspects that developers encounter when designing an application for mobile and for the various platforms and devices.
From this brief account of examples alone, it is possible to see the extent to which mobile fragmentation is an issue for mobile. However, there has been speculation that there is a "magic bullet" will make the entire process much simpler. Many development and design teams believe there is potential for a unifying technology that will make de-fragmentation possible. On the flipside however, there is a strong argument not only denying the possibility of this unifying technology, but also that mobile fragmentation is even detrimental to mobile. These people argue that the existing diversities in mobile are a result of healthy competition and corporation's acknowledgment of the diverse preferences of their users.
Mobile fragmentation is most certainly a significant hurdle in the development and design process of mobile then. It possesses a seemingly never-ending range of diversities that make a single and functional application for all major mobile devices and platforms impossible. However, with the debate about whether or not it is in fact a detriment to the evolution of mobile as whole still raging, only time will tell if the "magic bullet" myth is in fact a myth, or if it is a holy grail waiting to bring mobile into a new age.
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