Search Info On BlackBerries
By Alex Speirs
Apple has traditionally lagged behind when it comes to the business market and most of corporate America still seems to favor Blackberry as their device of choice. However, there has definitely been a shift recently in corporate thinking and Apple may well be beginning to challenge Blackberry - but will it capture a significant part of the business market?
Until recent years, RIM's Blackberry was the smartphone with the stronghold on the enterprise market but now there are other companies vying to challenge Blackberry for a bigger share of the business market, not least of all, Apple. With its trendy iPhone 4 currently flooding the market and iPhone 5 heralded as the next big thing for Apple and rumored to be due for release in June, could the iPhone really challenge and capture the business market.
Blackberry has been the king of business devices for such a long time now but with Apple's fifth generation iPhone announced recently, its dominance could be under threat. Take a well-known bank in the UK which in 2010 announced that it was migrating its workforce from Blackberry to iPhone. That company has 75,000 employees and this type of shift can also be seen by some companies in the US. It would seem that iPhone became much more palatable to businesses when it added a number of critical security features. Blackberry has always prided itself and built a reputation for being secure, which is what businesses need and demand.
Corporates also demand powerful enterprise tools which RIM provides and this area may be one where Apple still struggles - some say Apple find it hard to launch even a basic push-enabled email platform! Blackberry has built a company and a worldwide reputation on these kinds of tools and it is probably why it will remain top of the league in the enterprise market. Apple may well pitch toward smaller and medium sized businesses and leave the giant corporates to Blackberry. Apple are certainly putting up a challenge worth of debate.
Recent reviews say that the iPhone remains targeted more towards personal use and is particularly popular amongst younger people with good incomes. However, it is making good inroads into the business market, so it is definitely one to watch. Mobile marketers watch with interest to see exactly what their target audience is buying at any given time. Businesses not yet using mobile marketing can find out more about this exciting way of enhancing business by visiting...
Until recent years, RIM's Blackberry was the smartphone with the stronghold on the enterprise market but now there are other companies vying to challenge Blackberry for a bigger share of the business market, not least of all, Apple. With its trendy iPhone 4 currently flooding the market and iPhone 5 heralded as the next big thing for Apple and rumored to be due for release in June, could the iPhone really challenge and capture the business market.
Blackberry has been the king of business devices for such a long time now but with Apple's fifth generation iPhone announced recently, its dominance could be under threat. Take a well-known bank in the UK which in 2010 announced that it was migrating its workforce from Blackberry to iPhone. That company has 75,000 employees and this type of shift can also be seen by some companies in the US. It would seem that iPhone became much more palatable to businesses when it added a number of critical security features. Blackberry has always prided itself and built a reputation for being secure, which is what businesses need and demand.
Corporates also demand powerful enterprise tools which RIM provides and this area may be one where Apple still struggles - some say Apple find it hard to launch even a basic push-enabled email platform! Blackberry has built a company and a worldwide reputation on these kinds of tools and it is probably why it will remain top of the league in the enterprise market. Apple may well pitch toward smaller and medium sized businesses and leave the giant corporates to Blackberry. Apple are certainly putting up a challenge worth of debate.
Recent reviews say that the iPhone remains targeted more towards personal use and is particularly popular amongst younger people with good incomes. However, it is making good inroads into the business market, so it is definitely one to watch. Mobile marketers watch with interest to see exactly what their target audience is buying at any given time. Businesses not yet using mobile marketing can find out more about this exciting way of enhancing business by visiting...
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