Search Info On BlackBerries
By Alex Speirs
Smartphones are the must-have mobile device of the moment and are selling at an amazing rate both in the US and globally. Whether it is an Apple iPhone or a WP7, an Android or a Blackberry, it really is the device that a lot of us can't seem to do without for either business, pleasure or both. So, yes they are certainly selling well but are smartphones being adopted at predicted rates?
Consider for a moment that apart from the Blackberry which has been the stalwart of the enterprise market for some years, smartphones in general are a relatively new product for most of us. Google only acquired Android 6 years ago and Apple only unveiled iPhone in 2007. It was probably less easy to predict the meteoric rise that smartphones would enjoy by 2011 back then. Late 2009 and most writers were predicting smartphone sales would continue to boom in 2010 but that was hardly rocket science. After all, Apple, who sold 5 million iPhone units in its first year had by early 2010 sold 51 million, so that was a pretty good indicator that things in the smartphone market were going well!
2009 was much more exciting for smartphone sales with a meteoric rise; with one research group telling us that 19% of US mobile consumers used a smartphone device but 49% planned to purchase by 2011. (Neilsen reseach is still predicting that 1 in 2 or 50% of consumers will own a smartphone by the end of this year so that forecast remains constant based on current sales figures). From 2009 to 2010, iPhone's share of smartphone sales doubled which was better than expected.
Research company Nielsen tells us that the increase in smartphone sales is so rapid that it expects 1 in 2 consumers in the US will have one by the end of this year. That compares with figures in the third quarter of 2010 where the company told us that one third of consumers had a smartphone. Not only are smartphones seemingly being adopted at predicted rates, they may well be surpassing many levels of expectation.
Smartphone are certainly being adopted at predicted rates and seem to be on target to reach that magical1 in 2 consumers by this Christmas. These sorts of figures matter to those in the mobile marketing industry as its important to know what their target audience is buying and using. Mobile marketing is arguably the fastest growing marketing strategy these days to promote brands, businesses, services and organizations, so if you haven't yet considered it, why not take a closer look today.
Consider for a moment that apart from the Blackberry which has been the stalwart of the enterprise market for some years, smartphones in general are a relatively new product for most of us. Google only acquired Android 6 years ago and Apple only unveiled iPhone in 2007. It was probably less easy to predict the meteoric rise that smartphones would enjoy by 2011 back then. Late 2009 and most writers were predicting smartphone sales would continue to boom in 2010 but that was hardly rocket science. After all, Apple, who sold 5 million iPhone units in its first year had by early 2010 sold 51 million, so that was a pretty good indicator that things in the smartphone market were going well!
2009 was much more exciting for smartphone sales with a meteoric rise; with one research group telling us that 19% of US mobile consumers used a smartphone device but 49% planned to purchase by 2011. (Neilsen reseach is still predicting that 1 in 2 or 50% of consumers will own a smartphone by the end of this year so that forecast remains constant based on current sales figures). From 2009 to 2010, iPhone's share of smartphone sales doubled which was better than expected.
Research company Nielsen tells us that the increase in smartphone sales is so rapid that it expects 1 in 2 consumers in the US will have one by the end of this year. That compares with figures in the third quarter of 2010 where the company told us that one third of consumers had a smartphone. Not only are smartphones seemingly being adopted at predicted rates, they may well be surpassing many levels of expectation.
Smartphone are certainly being adopted at predicted rates and seem to be on target to reach that magical1 in 2 consumers by this Christmas. These sorts of figures matter to those in the mobile marketing industry as its important to know what their target audience is buying and using. Mobile marketing is arguably the fastest growing marketing strategy these days to promote brands, businesses, services and organizations, so if you haven't yet considered it, why not take a closer look today.
About the Author:
Looking to find the best deal on Mobile marketing, then visit www.txt2get.com to find the best advice for you.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment