Search Info On BlackBerries
By Andrew Campbell
If you don't know much about SMS mobile marketing, it can look pretty confusing. SEO, SEM, SMS services, SAAS, shortcodes: all important terms in SMS mobile marketing, yet they sometimes lack a simple explanation. For SMS mobile marketing to be effective, it needs to be understood. And what they don't tell you about SMS mobile marketing is that it's simple, and really easy.
SMS mobile marketing is one kind of mobile marketing. Mobile marketing is any marketing involving mobile phones: SMS mobile marketing, Web sites designed for mobile access, ads on mobile phone Internet browsing, sponsored mobile apps (like Absolut's Drinkspiration app), and a few other kinds of mobile marketing.
SMS mobile marketing enables organisations to send and receive large numbers of text messages to a database of contacts. As such, SMS mobile marketing is just a way to connect with customers that can be more effective than calling or emailing them. You've seen SMS mobile marketing in advertisements before; it usually looks something like "text CAR for 19 33 33 for a free test drive."
When SMS mobile marketing is used in advertising, it typically increases ad response by 2-3 times. Also, SMS mobile marketing lets you see the exact number of responses received, as well as the time and date they come in; thus bringing measurability to advertisements.
SMS mobile marketing owes its success to a simple statistic. In 2010, there were an estimated 27.6 million mobile phone subscriptions in Australia (AMTA, 2010), and that figure is sure to be higher by now. Anyone with a mobile phone (that's nearly every Australian adult and teenager) can connect with an organisation using SMS mobile marketing.
It sounds like it shouldn't be that simple, but it is. SMS mobile marketing works because it can connect with a large number of people at once. Now that you know the facts about SMS mobile marketing, you can decide for yourself whether it suits the needs of your organisation.
SMS mobile marketing is one kind of mobile marketing. Mobile marketing is any marketing involving mobile phones: SMS mobile marketing, Web sites designed for mobile access, ads on mobile phone Internet browsing, sponsored mobile apps (like Absolut's Drinkspiration app), and a few other kinds of mobile marketing.
SMS mobile marketing enables organisations to send and receive large numbers of text messages to a database of contacts. As such, SMS mobile marketing is just a way to connect with customers that can be more effective than calling or emailing them. You've seen SMS mobile marketing in advertisements before; it usually looks something like "text CAR for 19 33 33 for a free test drive."
When SMS mobile marketing is used in advertising, it typically increases ad response by 2-3 times. Also, SMS mobile marketing lets you see the exact number of responses received, as well as the time and date they come in; thus bringing measurability to advertisements.
SMS mobile marketing owes its success to a simple statistic. In 2010, there were an estimated 27.6 million mobile phone subscriptions in Australia (AMTA, 2010), and that figure is sure to be higher by now. Anyone with a mobile phone (that's nearly every Australian adult and teenager) can connect with an organisation using SMS mobile marketing.
It sounds like it shouldn't be that simple, but it is. SMS mobile marketing works because it can connect with a large number of people at once. Now that you know the facts about SMS mobile marketing, you can decide for yourself whether it suits the needs of your organisation.
About the Author:
This article was written by Andrew Campbell, the Country Manager of TXT2GET Australia. TXT2GET are the SMS mobile marketing experts, supplying SMS keywords for mobile coupons, text-to-win campaigns, and more. For industry news, case studies and opinion pieces, visit the TXT2GET blog SMS Marketing Man.
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