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Understanding How To Apply For Short Codes

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By Andrea Stochom


When you are looking to get started with your own mobile application, you will want to use the services of a dedicated vendor to supply you with short codes. But, there is more to the process than just getting the codes. An qualified partner will talk you through the process. They will let you to pose any questions you have and offer their insights about text message marketing that you need for your campaign.

For the success of the campaign to become a reality, it is recommended to use a dedicated short code. That said, it is quite a financial commitment to make. The right code is essential for the business. Successful text message marketing is achievable providing that certain steps are taken.

A MASP or Mobile Application Service Provider is essential for this process to take place. These are agencies that issue software that connects an aggregator to the wireless networks. This permits the mobile companies to get the messages out to the subscribers. By working with a partner who is competent, there is no need to worry about a 3rd party.

It is possible to acquire vanity codes however customers must make sure that the short code is not in use. Before being concerned with the code it is important to have the application approved. Customers can log on to sites to see if the code is available and also to create the code.

Vanity codes are usually a tad more pricey than a random code. The short code can be leased from different companies and the process is quite simple and quick. The consumer can do this, but most prefer that their MASP do this. When the lease application is accepted, the first payment must be made.

An extremely important part of the process is the service approval document otherwise referred to as a program brief. Mobile carriers will all receive this document and it entitles them to agree to of refuse the application. Clients stand a better chance of acceptance by getting the MASPs to deal with the application process. MASPs are well equipped to see that all criteria concerning the application are adhered to.

It can take as much as thirty days to have the application approved. Reasons for the declinature will be provided by the SAF. The SAF will also provide ways in which the declinature can be overturned. Most of the time, it will have been rejected because regulations as prescribed by the Mobile Marketing Association have not been entirely complied with.

Testing of the short codes is necessary before clients are able to proceed with the campaign. The carriers will first approve the application and then testing will begin. In order for the testing to take place it is necessary for compliant message test keywords to be in place. Testing can take anything from half a month to half a year to complete and this depends on the carrier concerned. When the carrier has finished with the testing process, the code is certified and registered on the various networks. Working with a SAF will make the process a lot smoother than trying to do it alone.




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