Search Info On BlackBerries
By Sam Hallahan
It would be somewhat of an understatement to say that many of us lead busy lives in modern society. More and more it is possible to see that frantic pace in which we live our lives. This in many ways proves problematic for marketers who are trying to engage their audiences effectively. However, in the new age of mobile and proximity marketing, Location Based Advertising has stepped forward as a possible solution. So is it the future?
The inception of Location Based Advertising itself immediately highlights a key aspect of our modern lives. Marketers want to reach customers around the clock, wherever they are, to tackle the fast-paced nature of our day-to-day living. Marketers want to target customers on the go when they are a convenient distance from a store or redeemable location for offers and they can now do this in two main ways. First marketers can utilise "pull" advertising where customers will actively seek information on their nearest available restaurant for example. Using location-tracking technology, their mobile device can bring up a list and a map of their nearest available restaurants and even refine the list based on time and culinary preferences.
The second major part of location-based advertising is its "push" advertising. For this to occur customers will have to opt-in to a company's LBA service whether this be in-store, on a website or as a result of automated alerts triggered by a "geo-fence" (a virtual field that sends automated alerts to mobile devices when users enter or exit the specified domain.) This plays a major part in the way marketers look to engage with customers when they are on the go and within prime shopping hours.
LBA holds vast potential for reach, relevance, and results. It has been widely viewed as today's most target specific marketing channel, with a direct approach to reaching more specific; age, gender, income and lifestyle segments. This approach, in conjunction with users' ability to opt in or out of alerts, means customers can receive more relevant and personalised information. Such approaches have in some cases reached a 20 percent response rate, and although the internet can offer similar information, it has lost its personal and targeted feel due to spam.
Location Based Advertising offers the best of modern mobile capabilities. It acts on the principles of convenience, audience specificity, and relevance. These values coupled with its focus on customer satisfaction and security make it a marketers dream and thus, most certainly the future of Proximity Marketing.
The inception of Location Based Advertising itself immediately highlights a key aspect of our modern lives. Marketers want to reach customers around the clock, wherever they are, to tackle the fast-paced nature of our day-to-day living. Marketers want to target customers on the go when they are a convenient distance from a store or redeemable location for offers and they can now do this in two main ways. First marketers can utilise "pull" advertising where customers will actively seek information on their nearest available restaurant for example. Using location-tracking technology, their mobile device can bring up a list and a map of their nearest available restaurants and even refine the list based on time and culinary preferences.
The second major part of location-based advertising is its "push" advertising. For this to occur customers will have to opt-in to a company's LBA service whether this be in-store, on a website or as a result of automated alerts triggered by a "geo-fence" (a virtual field that sends automated alerts to mobile devices when users enter or exit the specified domain.) This plays a major part in the way marketers look to engage with customers when they are on the go and within prime shopping hours.
LBA holds vast potential for reach, relevance, and results. It has been widely viewed as today's most target specific marketing channel, with a direct approach to reaching more specific; age, gender, income and lifestyle segments. This approach, in conjunction with users' ability to opt in or out of alerts, means customers can receive more relevant and personalised information. Such approaches have in some cases reached a 20 percent response rate, and although the internet can offer similar information, it has lost its personal and targeted feel due to spam.
Location Based Advertising offers the best of modern mobile capabilities. It acts on the principles of convenience, audience specificity, and relevance. These values coupled with its focus on customer satisfaction and security make it a marketers dream and thus, most certainly the future of Proximity Marketing.
About the Author:
Learn more about mobile marketing. Stop by www.txt2get.com where you can find out all about TXT2GET and what it can do for you.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment