Blackberry Reviews

In the last few years, mobile marketing has stormed on to the world stage as a revolutionary means of advertising and business. It offers fast, reliable, and accessible use for a number of day-to-day services that give our lives much needed convenience. It would appear though, that mobile marketing is not without its hiccoughs. It has been noticed by many companies employing mobile marketing, that the measurability of a campaign is quite complex. However, there is hope.

For some time many companies employing mobile marketing stated that, mobile analytics were less than adequate. Some went as far as to say they simply did not exist, and therefore, companies had no real way of measuring whether or not their investments were paying dividends. 'Bango', is a mobile analytics company that looks to change this as it presents specific and accurate tracking data to help mobile marketers monitor the behaviour of their audience in response to mobile campaigns. By tracking user interaction on a websites landing page, key goal pages and key 'decision points', Bango believe companies can comprehensively analyse customer behaviour.

The idea of tracking itself is one that is highly practical for mobile marketing. With mobile marketing so adept at targeting specific audiences, marketers have the ability to measure the interactions of users, knowing that their results indicate the better part of a targeted demographic. The ability to track customer interaction gives an accurate idea of a message or offers effectiveness as well as giving insight on your audience and the overall messaging strategy. Being able to send advertising messages that are heavily targeted, with measurable results, is immensely important to any marketing campaign.

Such information allows marketers to judge how well their strategy is engaging their audience on various devices and indicates possible alterations that need to be made to improve the experience for customers. This information is not only vital for communicating the current success of a campaign to marketers, but it can also give a strong indication of the future success of the campaign and how the company might go about refining its strategy in order to optimize efficiency, reach, and cost-effectiveness.

This approach may be just the start for how businesses can measure mobile marketing, but it still offers vital information for companies who want to know how effective their strategies are at present, and how successful their strategies are likely to be in the future. This allows for invaluable forecasting and thus careful refinement of market approaches, enabling companies to have a higher chance of success in their marketing campaign.