Search Info On BlackBerries
By Alex Speirs
Until recently, Research in Motion's famous Blackberry really did have the business market sewn up when it came to selling their smartphones. The Blackberry has always been synonymous with professionalism and businesses have not seriously looked at alternatives until recently. So how does the iPhone stack up in the business world. Is it targeted to personal use or is it making inroads into the business arena?
iPhone boasts four generations of its popular smartphone and now that it is partnered with carrier Verizon, it is faring even better among its competitors as one of the leading smartphones of choice for consumers for personal use. Its Apps store leads the way with hundreds of thousands of applications available and it particularly excels at Web surfing and media presentation. Easy to use and sweet on the eye, it is especially popular with the younger audience with good incomes.
When most reviewers write about smartphones, it is either with business use or personal use in mind but not usually as to whether these phones can combine the two. The iPhone is great for personal use but it has made some great strides into business territory as well particularly with iOS 4 plus it offers business-class security and management capabilities and this is where the competition with Blackberry really comes to the fore.
Apple may have risen to that very challenge as it now offers users a new facility; the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information. But, Corporates demand powerful enterprise tools which RIM provides and has always done so well and this area may be one where Apple still struggles - some say Apple finds it hard to launch even a basic push-enabled email platform! Blackberry has built a company on these kinds of tools. Perhaps in the end, it is simply a matter of taste?
Those heading Apple have always played the long game and know who their target audience is and I suggest that the iPhone is still targeted more towards personal use and younger people. However, it is shifting slightly into business market and it makes for interesting viewing to anyone in the smartphone market. It is important for those in mobile marketing to watch carefully how Apple plays this one out, as mobile marketers need to know what their target audience is buying and why.
iPhone boasts four generations of its popular smartphone and now that it is partnered with carrier Verizon, it is faring even better among its competitors as one of the leading smartphones of choice for consumers for personal use. Its Apps store leads the way with hundreds of thousands of applications available and it particularly excels at Web surfing and media presentation. Easy to use and sweet on the eye, it is especially popular with the younger audience with good incomes.
When most reviewers write about smartphones, it is either with business use or personal use in mind but not usually as to whether these phones can combine the two. The iPhone is great for personal use but it has made some great strides into business territory as well particularly with iOS 4 plus it offers business-class security and management capabilities and this is where the competition with Blackberry really comes to the fore.
Apple may have risen to that very challenge as it now offers users a new facility; the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information. But, Corporates demand powerful enterprise tools which RIM provides and has always done so well and this area may be one where Apple still struggles - some say Apple finds it hard to launch even a basic push-enabled email platform! Blackberry has built a company on these kinds of tools. Perhaps in the end, it is simply a matter of taste?
Those heading Apple have always played the long game and know who their target audience is and I suggest that the iPhone is still targeted more towards personal use and younger people. However, it is shifting slightly into business market and it makes for interesting viewing to anyone in the smartphone market. It is important for those in mobile marketing to watch carefully how Apple plays this one out, as mobile marketers need to know what their target audience is buying and why.
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