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How Many Smartphones Are There In The US?

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By Alex Speirs


A smartphone is just that; a phone that is very smart in terms of what it can do and what it can offer. It's a mobile phone with advanced capabilities but usually with PC-type functionality. Some call it an all-in-one phone, because it is versatile enough to be a portable organizer, an email device, SMS device, camera and so much more. So, we know of just some of its capabilities, but how many smartphones are there in the US?

In 2010, Research company Nielsen, gave us its US Smartphone "Penetration and Projections" forecast that 1 in 2 Americans will have a Smartphone by 2011. It was looking at the decline in feature phone sales and the rise in Smartphone sales that will have them neck and neck in sales, by the end of this year. How that may look in actual numbers is offered by ComScore, whose study tells us that over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers.

According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers. A number of reasons for this amazing figure have been put forward as to why smartphones are now so popular. Some reviewers say the smartphone is replacing the PC when it comes to doing regular tasks, such as checking email, social networking and browsing the internet; that the Smartphone is the beginning of the post-PC era.

Research company Nielsen, almost a year ago gave us its US Smartphone "Penetration and Projections" review, saying that "compared to just 1 in 10 in the summer of 2008......1 in 2 Americans will have a Smartphone by 2011". They were looking particularly at the decline in feature phones as the Smartphone takes over as the preferred device for consumers. Staggering growth, indeed!

Businesses have a lot to learn about Smartphone users and why this information can be useful in marketing terms. There is a lot of as yet, untapped potential available for businesses to reach a whole new generation of consumers through mobile marketing via their Smartphones. As smartphone sales continue upwards and mobile commerce grows, so more advertisers are coming on board. Now is the time to explore mobile marketing and what it can do to enhance your business.




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