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What's Happening With The AT&T And Verison Advertising War?

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By Shannon Powell


Media battles are not really a new thing in America. In reality, even in other countries, media are already utilized and manipulated by money wielding men and women or companies that thinks that starting a word war on TV while millions of people are watching seem to be a effective act. But in the end, the networks are the one who bring home all the money while often, the true issue gets so stirred up and fragmented, that we can't even recall the real concern anymore.

American politicians battle it out by spending for hundreds of thousands of dollars worth of advertising ads to undermine their political adversary while trying to disguise their genuine intention by employing smooth talking voice over talents to lighten the evidently heavy allegations with one another. In parts of Asia, there have already been faith based debates and programs where pastors would pay huge ad campaigns to get back at another church. And just how effective is mass media when it comes down to with such tactics? Pretty influential indeed!

And this identical pattern appears to be occurring today with two well-known Apple iPhone service providers in America - AT&T and Verizon wireless. The Apple iPhone that once had an exclusive tie up with cell phone carrier AT&T now have a agreement with Verizon as well. Therefore now, these two telecommunication titans are combating it out as they attempt to persuade each iPhone wielding American to selected their service and not their competition. And how do they undertake it? TV ads, of course!

Verison's commercial ad shows a man using his iPhone and saying, " Yes, I can hear you now!" Taunting AT&T's notorious terrible connection and dropped call issue. On the contrary, AT&T responded with their own rebuttal by releasing a 31 second commercial with a man chatting to his spouse and surfing at the Internet at exact same time. This is certainly meant to undermine Verison's incapability to talk and surf on your iPhone at the same time, a fairly great attribute that they declare to possess an exclusive on.

Whatever the case maybe, the obvious winners here are the Television stations and Apple; and as far as those two competing mobile networks are concerned, they can sponsor all the ads they want, but whoever will own the bulk of American customers won't just depend on short ad, that's for sure.

In the UK, while the iPhone continues to be a popular smartphone, the competitors isn't that cut throat. Orders for fresh phones are consistent, iPhone 4 insurance is definitely in demand and iPhone 4 cases and components are still hot purchases. British iPhone owners obtain i Phone insurance because of the protection it provides by insuring their smart phone from theft, loss and even unintended damages. To obtain iPhone insurance coverage, someone doesn't need to check out companies fight on air. However for AT&T and Verison, if they think this is a must, then so be it. Let's just wait around to observe what will happen in the arriving several weeks as they combat for each other on your TV screen.




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