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Using SMS Text Message Marketing For Your Business Needs

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By Wally Weston


Maybe you haven't heard of SMS text message marketing just yet, but in the near future you very likely will. Mobile marketing techniques have been gaining popularity for some time now, and many businesses are finding out that this new medium is something to try out.

Text message marketing is actually really simple, and I bet that you probably have seen it on some level, at some point.

You may have seen the television ads that ask you to text a keyword to a given number to get some information perhaps? If so, you may be wondering how you could use this for your customer base.

Keep reading to find out how powerful mobile marketing is becoming, and what you could do with it to promote your business.

It doesn't really matter what kind of business you own, you can definitely use sms text message marketing for your needs, and it really is an effective way of staying in touch with your customers and keeping them informed.

So, let's take a look at a really simple example of how you could use a mobile marketing campaign to provide value to your customers, while keeping your service fresh in their mind on a regular basis.

Say you own a service related business. This could be a bar, restaurant, hair salon or just about any other kind of business you can think of.

You simply get your customers to opt-in to receive your text message alerts through your short code which you will send out when you have something of extra value to offer them.

Since they have signed up to receive your alerts, you may now send them any offers that you may have.

If you have a promotion going on and you want people to show up, you could simply send out a text message with your offer in the form of a "coupon". When the customer comes in with their text message, you can redeem it for the offer that you are promoting.

People really like to be involved in things, so if they have to bring in their mobile phone to show you their coupon, they feel like they are involved.

Of course, you could use this type of message for all kinds of things to contact your list of customers and offer them something that is a benefit to them. Just use your imagination to figure out what you could offer them and you will find almost endless possibilities.

Over 270 million people in the United States alone have a mobile phone of some kind. This very simply means that the amount of customers you have that could receive a text message from you are very big, and growing at a rapid pace.

Whether you want to send out mobile coupons, alerts to specials or events or just randomly offer your customers something great, the numbers are simply too large to ignore.




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