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Making the most of a mobile website

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By Lindsey Brenner


According to Time.com in 2009 and 2010 mobile data use nearly tripled. Citing Cisco's Global Mobile Data Traffic Forecast, Time reported that despite huge growth in 2009 and 2010, the growth is no momentary fad. They expect to see mobile data use grow by a factor of 26 percent by 2015. In a world where smartphones and tablet computers are becoming ubiquitous, businesses must be where the customers are. People are spending more and more time accessing mobile websites, and with research indicating this will only continue, companies cannot afford to not have a mobile presence.

Finding a service mobile platform is crucial to building a strong mobile presence without having to start from the ground up. Mobile website management can allow users to create hundreds of websites through a central interface. A central interface provides a mobile solution that allows businesses to organize content management across multiple sites. It is important to have customizable design templates, so that businesses can have a mobile platform with websites that make a bold statement and are tailored to their target market.

In today's busy world, it is crucial to differentiate your mobile website from competitors. Those who have customizable plugins have an advantage. According to Pew, 40 percent of adults used internet, email or instant messaging on a mobile phone in 2010, a number that has increased by 8 percent since 2009. With mobile website use expanding every year, businesses need to be on the mobile web to stay relevant.

Some of the useful features that will make your mobile website stand out include click to call, detailed analytics, availability of custom plugin development, mobile coupons, and mobile commerce. Click to call connects mobile website users to a business, making the human connection that is sometimes necessary for new customers. This facilitates good customer relationship management. Detailed analytics provide a business with a roadmap for what works and what doesn't work. Finding out what isn't working for your mobile website means you can ditch efforts that aren't seeing results, increasing your efficiency means a differentiated product that can provide services and features that will draw customers in and keep them coming back.

Not only do you need to have a mobile presence, but you need to take advantage of booming opportunities such as mobile coupons, which could become standard in the next couple of years. Having a user friendly mobile website will expand your reach and facilitate communications with customers. With technology blazing at light speeds, and customers racing along with it, businesses who do not capitalize on the opportunity to offer a functional mobile platform will be left in the dust.




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