Blackberry Reviews

In the last few years mobile marketing has emerged as one of the fastest growing and most innovative marketing mediums in history. Its constant evolution and ability to cater to audiences personal needs is in itself one of the most innovative sides to modern marketing. But as the world of marketing seeks to constantly improve and evolve, some people are wondering whether the next stage in marketing is for the serious integration of marketing strategies.

There is another marketing medium that displays similar qualities to mobile. Online marketing has an impressive scope worldwide, and has been constantly evolving since it hit households around 1995. But with mobile already outshining online and internet marketing in many ways, what benefits does online marketing yield that could make integration for mobile marketers worthwhile?

First, online marketing strategies allow you to track real-time results using online analysis to gauge the performance of your marketing campaign. This real-time tracking allows for a second benefit in that online marketing strategies can be changed "on-the-fly." By observing and tracking the progress of your advertisements and marketing efforts, you can make the decision to change a graphic or wording and do it without any problems. This means being able to tailor and customise marketing aesthetics and features without having to halt the campaign or start over. This compliments the world of mobile perfectly. One of mobiles key facets is that it is available on the go and around the clock and so being able to track and alter the campaign without detracting from its accessibility is of vital importance.

One of the other benefits of online marketing is that it allows for the use of several advertising methods in a single campaign. Audio, can all be used through online marketing, and so integrating these into mobile gives a completely new dimension to potential marketing in terms of tailoring and key demographic targeting.

Mobile already possesses all the necessary qualities to remain at the forefront of today's marketing age, but within itself constantly seeks to evolve and move forward. It may not necessarily be the case that mobile can only move forward by integrating with online marketing strategies, but it certainly could make an interesting move nonetheless. To that end, mobile marketing could move in both directions, evolving in its own capacity as well as by integrating with online marketing strategies. Therefore, in many ways there is no reason why mobile should not integrate with online marketing strategies.

Still not sure what a mobile marketing strategy is? Check out this video on mobile marketing: what it is, and how you can use it in your business strategy.