Search Info On BlackBerries
By Tim Teller
SMS is simply someone texting a short message to a mobile phone. Right now there are no legal ramifications for sending out a lot of text messages but people can still sue you and potentially win under land line regulations. The main thing to know about SMS is simply that it works very well for local businesses and to be very careful that you spell out how often you will be texting and about what to those who subscribe.
The decision process on if you should use SMS marketing is whether or not your business is local. If you own a local business you generally have a few hundred feet on the street customers with cell phones walking into your store daily. Every one of those customers that subscribes to your SMS list is now giving you a direct path to send them coupons and offers that they will likely read immediately. Through SMS you have the best possible way to achieve fast results for getting your customers in your door more frequently and to buy more stuff.
The main thing to do when sending out your first few text messages to your customer base it to put in there the option to opt out of future text messages by texting STOP. With any list some people will opt in to it without really understanding what they are doing. For instance, you may opt in to getting coupons for barbecue sandwiches at your favorite BBQ place but later you may hate getting those messages. Even though you hate text messages you still love BBQ and the sooner you allow that fan to opt out the happier he will be.
Another way to resolve potential issues SMS marketing could cause is to have your customers sign up for a special niche. For instance, have them sign up to receive texts about promotions to a BBQ restaurant in town and not to all offers anywhere in town. By narrowing the niche of the text message there is less likely to be confusion. Once you have achieved a list of several hundred SMS subscribers you can achieve a significant ROI with the click of the mouse.
Finally SMS is a great way to go for local businesses provided you offer value in every text. The text message must contain a discount in some form or fashion as you are invading their private cell phone space reserved for family friends and truly great value. With great value means many more people through a local businesses door so it is worth it for everyone involved. The last thing you want to do is abuse such a great thing as SMS marketing when if done right offers dramatic results to the bottom line.
The decision process on if you should use SMS marketing is whether or not your business is local. If you own a local business you generally have a few hundred feet on the street customers with cell phones walking into your store daily. Every one of those customers that subscribes to your SMS list is now giving you a direct path to send them coupons and offers that they will likely read immediately. Through SMS you have the best possible way to achieve fast results for getting your customers in your door more frequently and to buy more stuff.
The main thing to do when sending out your first few text messages to your customer base it to put in there the option to opt out of future text messages by texting STOP. With any list some people will opt in to it without really understanding what they are doing. For instance, you may opt in to getting coupons for barbecue sandwiches at your favorite BBQ place but later you may hate getting those messages. Even though you hate text messages you still love BBQ and the sooner you allow that fan to opt out the happier he will be.
Another way to resolve potential issues SMS marketing could cause is to have your customers sign up for a special niche. For instance, have them sign up to receive texts about promotions to a BBQ restaurant in town and not to all offers anywhere in town. By narrowing the niche of the text message there is less likely to be confusion. Once you have achieved a list of several hundred SMS subscribers you can achieve a significant ROI with the click of the mouse.
Finally SMS is a great way to go for local businesses provided you offer value in every text. The text message must contain a discount in some form or fashion as you are invading their private cell phone space reserved for family friends and truly great value. With great value means many more people through a local businesses door so it is worth it for everyone involved. The last thing you want to do is abuse such a great thing as SMS marketing when if done right offers dramatic results to the bottom line.
About the Author:
SMS Email marketing is new for most small businesses but has amazing results when done right and when value is given. To read more about this topic please visit these additional sites: Telecom Services
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