Search Info On BlackBerries
By Emma Rose Smith
Ericsson recently published a report which found that 35% of US Android and iPhone users surveyed interacted with an app before getting out of bed.
According to the report, which was presented at Ericsson Business Innovation Forum in Silicon Valley on May 11, Facebook is one of the most common apps used. This should come as no surprise to anyone: 18% of the users surveyed logged in to Facebook upon waking. What does this report mean for mobile marketing?
To begin with, these figures signify that mobile marketing is fast becoming more crucial for customer engagement than the actual technology used to make the connection. This is one striking feature of 'new' digital media, which plays a large role in mobile marketing: while it used to be important just to have a mobile phone, now (arguably) the least important roles of mobiles are to make calls and send text messages. Apps and mobile Web access are emerging as two crucial features of mobile phones, and they also involve some popular methods of mobile marketing. A release from Ericsson also focused on the implications of their findings for mobile marketing apps:
"Consumers today depend less on the devices they use, and more on the apps that help them... to find a place to eat, organize their family schedules and other everyday activities. The app culture is turning into a new way of living."
Compared to other apps such as those for Red Bull, Absolut Vodka and Nike, Facebook's app isn't classified as mobile marketing because it doesn't market a specific product or service. However, the prevalence of app usage while still in bed signals that we are engaging in new ways with our mobile devices. When people find themselves near-constantly connected to apps and the mobile Web, mobile marketing is no longer just a peripheral marketing technique. Mobile marketing activities (such as apps, mobile Web sites, and SMS marketing) are now, for many of us, a part of daily life.
According to the report, which was presented at Ericsson Business Innovation Forum in Silicon Valley on May 11, Facebook is one of the most common apps used. This should come as no surprise to anyone: 18% of the users surveyed logged in to Facebook upon waking. What does this report mean for mobile marketing?
To begin with, these figures signify that mobile marketing is fast becoming more crucial for customer engagement than the actual technology used to make the connection. This is one striking feature of 'new' digital media, which plays a large role in mobile marketing: while it used to be important just to have a mobile phone, now (arguably) the least important roles of mobiles are to make calls and send text messages. Apps and mobile Web access are emerging as two crucial features of mobile phones, and they also involve some popular methods of mobile marketing. A release from Ericsson also focused on the implications of their findings for mobile marketing apps:
"Consumers today depend less on the devices they use, and more on the apps that help them... to find a place to eat, organize their family schedules and other everyday activities. The app culture is turning into a new way of living."
Compared to other apps such as those for Red Bull, Absolut Vodka and Nike, Facebook's app isn't classified as mobile marketing because it doesn't market a specific product or service. However, the prevalence of app usage while still in bed signals that we are engaging in new ways with our mobile devices. When people find themselves near-constantly connected to apps and the mobile Web, mobile marketing is no longer just a peripheral marketing technique. Mobile marketing activities (such as apps, mobile Web sites, and SMS marketing) are now, for many of us, a part of daily life.
About the Author:
This article was written by Emma Smith of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business' advertising.
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